Why Your Company Should Upgrade to a Responsive Web Design Sooner Rather Than Later |}
Why should my company have a responsive web design?
Responsive internet design is now the go-to option for companies who need a user friendly interface along with higher customer retention. If your company has come this way without taking advantage of all of the benefits it offers, you could have already started to view lower visitor numbers and a unsatisfactory conversion speed. But by choosing in you’ll soon find a return on investment that will make it worthwhile. In a nutshell, responsive design is better than what has gone before and so as to keep up with the contest, you are going to need it too.
Responsive web design is crucial for the majority of companies since it helps your users to achieve their goals quickly and smoothly. The vital components of your website can be dragged up on a wise phone and appear as a fully functional form of the first, complete with all the utility you would provide to customers on a notebook or desktop . In the event you are not able to offer a mobile-friendly experience such as this for your visitors they won’t hang about, they will only click away and finish the actions or buy on a rival site. Website Design Agency
Unhappy customers are not great for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – websites that are not optimised for numerous users will slide down their search positions. Google bases their positions on how useful a page is for the question that a person has entered, in addition to the usefulness of the site – for instance, can a user finish the actions they’d like to?
Your page might be completely related for their search, but if traffic can’t access the content easily across a number of devices, your site may receive a less than favorable review and be placed lower in the search results. If your company is reduced to a second or third page entry you will get rid of a substantial quantity of traffic, as people obviously select links from the first page.
Google also have pointed out that companies that have a single responsive website – rather than one standard and one mobile version – are much easier due to their bots to detect, since there is only one URL.
If your site is responsive and prepared to service mobile customers, you are able to take advantage of many tools and useful apps such as the click-to-call button, which enables a internet user to make a voice call to your company immediately. Potential customers may also read reviews about your business or even locate you at a crowded location using Google Maps, both keenly related to the requirements of mobile users.
Branding is one of the ways in which we build a relationship of trust with a client and keep them coming back for more of the same. That is applicable to responsive design for two reasons, firstly, people don’t feel confident in a site they can’t easily browse and secondly, so as to produce a uniform brand you’re going to want responsive design to produce a consistent internet look; however your clients reach you.
In the current market there are only a small number of reasons why a company might opt to stay with static design in their webpage. Those of us who don’t rely in any significant way on internet traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not appropriate for them. For everybody else, if you would like to stay ahead of the curve, responsive design is the only way ahead for your website.
Responsive web design features
Until lately web designers created different pages based on where they’d be seen, a tablet computer for example has a different display resolution into a notebook, and thus the content would be optimised for viewing on that specific device. When they build a site, designers use the same coding on any number of resolutions, giving every device exactly the same amount of performance.
Responsive web designers think that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. CSS is an extremely useful tool for designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes much simpler.
Another linchpin of responsive design is the elastic layout, this is based on a grid creation, ideal for formatting borders, positioning the key elements of a page and getting the spacing just right. A flexible layout additionally eliminates the need to work out the designs and text size according to pixels.
Rather, designers use percentages which enable them to embrace a far more fluid way of creating every page. Pixels work well in photographic pictures, but are also a clumsy tool to utilize over a number of devices. 1 pixel might be expressed as three dots onto a phone, however, ten dots onto a desktop computer, altering the quality of an image considerably between devices.
The third component of responsive design involves the use of CSS or a dynamic resizing purpose to create elastic pictures, videos and other content. Text can flow fairly easily as the containing region resizes, but so as to spread this across more complicated segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.
Taken a complete, these multiple technologies mean visitors may enjoy the sensation of familiarity, regardless of what device they happen to be using, or will be using in the future. What’s more, each component, be it an image, textbox or movie may additionally resize itself to correspond with the various dimensions.
If you have ever attempted to access a website and discovered that it was nearly impossible to navigate around without shrinking and expanding the text or buttons, you will understand why responsive design is deemed good practice for most website owners.
Responsive web design Vs Mobile web layout
Until fairly recently, mobile web design was considered a lot more relevant to modern users than it is responsive counterpart, this approach sees designers employing smart phones as a starting point and upgrading the technologies progressively, through to notepads, desktop computers and past. This method meant that companies needed two sites, one due to their mobile pages and one for PC users.
In the first golden years of mobile web design, there were a number of reasons why specialists believed that internet applications should be designed for use on a mobile device. Most significant of these was that the incidence of smart phones as well as the fact that their prevalence was continuing to skyrocket. By producing a platform that favoured these millions of customers, companies can promote their service or product to what was viewed as another generation of computing consumers.
Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a display the size of the on a mobile phone, there simply is not enough room to crowbar in extra widgets and buttons – instead, a design group needed to focus on what was really needed. By giving users a clear route to what they need, it was assumed that their expertise could be better, quicker, leave them more inclined to return or convert them into a paying client.
Mobile programs were believed to possess far more usefulness than PC based software, what users expected from their notebook paled in comparison to the capabilities offered on smart phones. From an electronic compass, into gyroscopic effects, touch screen inputs and voice command, designers hoped to build on those tools to produce modern web design that was not constrained by the limitations of a PC.
Even though there are pros and cons for the adoption of a mobile site in order to run parallel to a main site, responsively designed pages are ideal for retailers who need a strong, homogenous website with plenty of usefulness for every user. A single site also simplifies advertising campaigns; there is only a need to handle one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also offer a smooth, easy method for customers to store.
Responsive web design statistics
When a group of designers build you a responsive website you are aware that it will accommodate intuitively to whatever device it’s accessed from, but where’s your evidence that proves that this is a element in commercial success?
The content promoting firm, Brand Line, found that over 90% of consumers purchasing decisions are affected by visual components. To put it differently, if people land on your site and enjoy the appearance of the area, they are more inclined to stay and buy.
Display resolutions are shifting all of the time as new devices reach the current market, web developers Spyderweb found that in 2010 there were only 97 unique display resolution sizes, but by 2013 that figure had leapt to 232. The only method of handling this growth would be to have a responsive website that is optimised for every client, whatever device they favour.
Customers are pushed away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load period of just two minutes onto a page. In a study completed by cloud service providers, Akamai, it was also found that 40% of internet users clicked off if they had not gained access to a page within 3 seconds. That is a pretty slim window of chance, and it is reasonable to assume that people’s expectations have increased because this analysis was compiled.
Although external factors such as a lack of Wi-Fi or 4G may also affect delay times, the importance of rate for company websites can’t be underestimated. Wed designers may write code on your responsive site that makes it selectively load the components needed, or even bring in images at a later stage.
Design matters since it may have a huge effect on the amount of new traffic to your pages, these are those who have reached you via typing in a specific search criteria and chose to click on the link to your site. Internet designers, Domain7, have reported in the event of their customer Regent College, there was a leap of 99 percent in unique visitors following a revamp of their responsive web design. Industry experts at the Search Engine Journal discovered that 57% of people would not recommend a company that had badly designed pages, strengthening the case for a consistent internet strategy that performs exactly the way your customers need it to – where they happen to be.
Why Your Company Should Upgrade to a Responsive Web Design Sooner Rather Than Later |}